YOUR STYLE by Y&R Bangkok for Glammer Education

YOUR STYLE

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Industry Colleges, Universities & Education Centers
Media Design & Branding
Market Thailand
Agency Y&R Bangkok
Copywriter Mr. Trong Tantivejakul
Producer Amornmarn Rattanarakpinyo
Released March 2011

Credits & Description

Category: Self Promotion
Advertiser: GLAMMER EDUCATION
Product/Service: GLAMMER EDUCATION INSTITUTE OF HAIR DESIGN
Agency: Y&R THAILAND
Date of First Appearance: Mar 18 2011
Entrant Company: Y&R THAILAND, Bangkok, THAILAND
Chief Creative Officer: Marcus Rebeschini
Chief Creative Officer: Trong Tantivejakul
Head of Graphic: Veris Na Songkhla
Copywriter: Trong Tantivejakul
Producer: Amornmarn Rattanarakpinyo
Account Management: Wichitra Tritodtrakoon
Printing: Tanabodee Nelabusabanon
Photographer: (Visionary)
Retoucher: (Visionary)
Media placement: A Set Of Business Card - Glammer Education (Institute Of Hair Design) - 18 March 2011

Describe the brief from the client
The Glammer Hair Design Academy was looking for students who wanted to take hair design courses at the academy. This new and unique course is not offered at other hair design academies and is based on Glammer Academy’s philosophy to teach its students to design hairstyles to suit the personality for their clients in the most cutting edge way.

Describe the challenges and key objectives
Glammer has used innovative business cards in the past and so we designed their new business card to show the new course that Glammer Academy will provide. The business card was designed to represent a realistic hair designing experience where each of the cards will have a visual of a person and a mocked up hair style. The receiver of the card could then experiment in trimming the mocked up hair to suit the looks of the particular person on the card.

Describe how you arrived at the final design
The designs come out from the idea
- This course is as unique and individualistic as the individual whose hair you cut.
- Provide a hands on and realistic hair designing experience where each of the cards will have a visual of a unique person

Give some indication of how successful the outcome was in the market
The new collection of business cards received positive feedback from the students. Moreover, the creative execution that was used on the card helped convey the concept of the new hair design course. The course was fully booked out within a week of the business cards being distributed.