YOU/WE by Neumeister for Orrefors

YOU/WE

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Industry Household maintenance & pet products, Business equipment & services, Corporate Image
Media Design & Branding
Market Sweden
Agency Neumeister
Creative Director Peter Neumeister
Copywriter Tor Bergman
Designer Mattias Lindstedt
Released February 2010

Credits & Description

Category: Homewares, Home Appliances & Automotive
Advertiser: ORREFORS
Product/Service: GLASSWORKS
Agency: NEUMEISTER
Date of First Appearance: Feb 4 2010 12:00AM
Entrant Company: NEUMEISTER, Stockholm, SWEDEN
Creative Director: Peter Neumeister (Neumeister)
Production Manager: Héléne Mellander Holm (Neumeister)
Designer: Mattias Lindstedt (Neumeister)
Copywriter: Tor Bergman (Neumeister)
Final Art: Nico Paredes (Neumeister)
Media placement: cardboard packaging - Retail stores and Orrefors stores - 4 February

Describe the challenges and key objectives
The challenges with this series You/We was to attract a younger target group.

Describe the brief from the client
Orrefors is associated around the world with unique glass articles, art glass, and custom glass. A classic Swedish design company. This time, how ever, the designer was a student of University College of Arts.

Describe how you arrived at the final design
The Design solution emphasises the idea of us being individuals, but at the same time always part of a family, group and/or crowd. Choosing pins as the classic young symbol of sharing an opinion or liking. To quote Cassius Clay: “Me, you… we.” In general a modern design solution for a glass that is supposed to have a life outside of the cabinet.

Give some indication of how successful the outcome was in the market
You/We has recently been launched in stores all over the world and received a great deal of attention.