The Glenlivet Design & Branding THE GLENLIVET FOUNDERS RESERVE SPECIAL RELEASE by Turner Duckworth London

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THE GLENLIVET FOUNDERS RESERVE SPECIAL RELEASE

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Industry Whiskey
Media Design & Branding
Market United Kingdom
Agency Turner Duckworth London
Typographer David Bateman
Released May 2011

Credits & Description

Category: iii. Premium Brand
Advertiser: CHIVAS BROTHERS
Product/Service: WHISKY
Agency: TURNER DUCKWORTH
Agency: TURNER DUCKWORTH
Creative Director: Bruce Duckworth (Turner Duckworth: London & San Francisco)
Creative Director: David Turner (Turner Duckworth: London & San Francisco)
Design Director: Clem Halpin (Turner Duckworth: London & San Francisco)
Designer: Paula Talford (Turner Duckworth: London & San Francisco)
Designer: Miles Marshall (Turner Duckworth: London & San Francisco)
Typographer: David Bateman
Booklet Photography: The Glenlivet Archive
Media placement: The Glenlivet Founders Reserve Special Release bottle - Supermarkets - 4th June 2011

Describe the brief from the client
Founded in 1824, George Smith strove to create a whisky against which all others would ultimately be judged.

Describe the challenges and key objectives
Founders Reserve is a Cask Strength Single Malt that is a worthy tribute to George Smith and the generations of Master Distillers who have kept his vision alive.

Describe how you arrived at the final design
In keeping with the spirit of celebration, we created a label that wraps a timeline of key events that have shaped The Glenlivet’s 186-year history around the bottle. The Glenlivet archives were a rich source of information for the booklet that hangs around the neck of the 1,824 highly exclusive bottles.