Santander Design & Branding XMAS IN A BOX by Sart Dreamaker

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Industry Banking
Media Design & Branding
Market Brazil
Agency Sart Dreamaker
Creative Director Fernando Moraes, Sylvio De Sá E Silva Oreggia
Released December 2009

Credits & Description

Category: Flyers, Tickets, Invitations, Postcards, Christmas and Other Greetings Cards
Product/Service: GLOBAL BANKING
Date of First Appearance: Dec 25 2009 12:00AM
Entrant Company: SART DREAMAKER, São Paulo, BRAZIL
Chief Executive Officer: Gian Franco Rocchiccioli (SART DREAMAKER)
Creative Director: Sylvio de Sá e Silva Oreggia (SART DREAMAKER)
Creative Director: Fernando Moraes (SART DREAMAKER)
Account Manager: Higor Agostini (SART DREAMAKER)
Artwork: Lucia Santos (SART DREAMAKER)
Media placement: Christmas Card - Brazil - São Paulo - 25/12/2009

Describe the challenges and key objectives
Main objective: gather all the main symbols of Christmas celebration in Brazil, with the challenge of harmonising them in an innovative way, so they could be part of a specially inspiring gift.

Describe the brief from the client
Santander planned to deliver a Christmas gift that could transmit this big celebration’s feeling, while revealing the new year’s wishes to its internal clients.

Describe how you arrived at the final design
It is a brazilian tradition to offer friends and family panettones as gifts. We decided, then, to use this action as a friendlier way to present someone, avoinding the conventional 2D Christmas card. We created a package-card, with a mini-panettone inside.

Give some indication of how successful the outcome was in the market
As a brand experience, the client’s feedback was very positive.