The Partners Design & Branding TED TALKS by The Partners

TED TALKS

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Industry Shows, Events & Festivals, Advertising agencies, Business equipment & services
Media Design & Branding
Market United Kingdom
Agency The Partners
Designer Dave Wood
Photographer Dave Wood
Released June 2010

Credits & Description

Category: Posters
Advertiser: THE PARTNERS
Product/Service: GLOBAL CONFERENCES
Agency: THE PARTNERS
Date of First Appearance: Jun 2 2010
Entrant Company: THE PARTNERS, London, UNITED KINGDOM
Creative Partner: Greg Quinton (The Partners)
Designer/Photographer: Dave Wood (The Partners)
Media placement: Poster - Design Agency - 2 June 2010
Media placement: Poster - Design Agency - 7 July 2010
Media placement: Poster - Design Agency - 4 August 2010
Media placement: Poster - Design Agency - 8 September 2010
Media placement: Poster - Design Agency - 6 October 2010
Media placement: Poster - Design Agency - 3 November 2010
Media placement: Poster - Design Agency - 1 December 2010
Media placement: Poster - Design Agency - 5 January 2011
Media placement: Poster - Design Agency - 2 February 2011

Describe the brief from the client
TED is a set of global conferences – talks from remarkable people spanning Technology, Entertainment and Design. Each talk lasts 18 minutes and is shown on a big screen in a communal area once a month.

Describe the challenges and key objectives
With almost 900 talks available to watch, how do we simply communicate each subject matter?

Describe how you arrived at the final design
Bring TED to life with a ted.

An innocent teddy bear was ripped, frozen, baked, stitched, squashed, painted and finally dissected. All in the name of unifying a diverse series of talks into a memorable ongoing poster series.

Give some indication of how successful the outcome was in the market
The talks attracted a full house, from an agency with over 50 employees. Over the series of posters, the ted character developed a life and personality all of his own. People looked forward to seeing what would happen to him next.