Goette Design & Branding CUT TO FIT YOUR FACE by Jung Von Matt/Limmat Zurich

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CUT TO FIT YOUR FACE

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Industry Prescription Eyewear
Media Design & Branding
Market Switzerland
Agency Jung Von Matt/Limmat Zurich
Executive Creative Director Alexander Jaggy
Creative Director Livio Dainese, Alfredo Perez Veiga - Fernando Rambo Damiano
Art Director Adrian Merz, Barbara Suter-Blaesi
Copywriter Daniel Pieracci, Thomas Engeli
Photographer Patrick Rohner
Released July 2012

Awards

Eurobest 2012
Design Point of Sale Bronze

Credits & Description

Category: Point of Sale
Advertiser: GOETTE OPTICIAN
Product/Service: GOETTE OPTICIAN
Agency: JUNG von MATT/LIMMAT
Executive Creative Director: Alexander Jaggy (Jung von Matt/Limmat)
Creative Director: Fernando Perez (Jung Von Matt/Limmat)
Creative Director: Livio Dainese (Jung Von Matt/Limmat)
Copywriter: Thomas Engeli (Jung Von Matt/Limmat)
Copywriter: Daniel Pieracci (Jung Von Matt/Limmat)
Art Director: Adrian Merz (Jung Von Matt/Limmat)
Art Director: Barbara Suter-Blaesi (Jung Von Matt/Limmat)
Account Manager: Tanja Mezan (Jung Von Matt/Limmat)
Art Buyer: Erasmo Palomba (Jung Von Matt/Limmat)
Art Buyer: Deborah Herzig (Jung Von Matt/Limmat)
Paper Art: Sabrina Transiskus
Photographer: Patrick Rohner
Media placement: Original Paper Art - In-Store (Store-Windows) - 15.10.2011 / 2 Weeks
Media placement: Print Ads - Newspaper (TagesAnzeiger) - 15.10.2011 / 2 Weeks
Media placement: Billboards - Zurich City And Region - 17.10.2011 / 2 Weeks

Describe the brief from the client
Götte Optik asked us to advertise their custom frame service: they can create a custom pair of frames to perfectly suit a client's individual style and look.

Describe the challenges and key objectives
People know Götte and know that it has a wide offering of frames and lenses. However, people don't know about Götte's custom frame service which perfectly matches frames to a client's individual style and look. Our goal was to make this service known across Switzerland.

Describe how you arrived at the final design
To show how special this offer is, we took paper and scissors, and started cutting our paper sculptures. Then we placed the sculptures in Götte shops and shop windows throughout Switzerland.

Give some indication of how successful the outcome was in the market
The in-store installations increased traffic to goetteoptik.ch 9-fold, and Götte shops experienced 4x more visits during that period. The sculptures were very popular and discussed on various blogs and magazines.