Mega Lifesciences Design & Branding ANGRY WOMEN by Grey Kuala Lumpur

ANGRY WOMEN

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Industry Health & Pharmaceutical Products
Media Design & Branding
Market Malaysia
Agency Grey Kuala Lumpur
Art Director Loo Kok Seng, How Kiat Yee
Copywriter Alex Wong, Tim Mellors
Designer Wendy Chiu, Camelia Yong, Yong Jow Liie
Photographer Simon Ong - Studio Dl, Lim Sok Lin, Billie How
Released March 2012

Credits & Description

Category: Posters
Advertiser: MEGA LIFESCIENCES VIETNAM
Product/Service: GOFEN/PHARMACEUTICAL
Agency: GREY GROUP KUALA LUMPUR
Group Executive Creative Director: David Sin (Grey Group Kuala Lumpur)
Art Director: Wendy Chiu (Grey Group Kuala Lumpur)
Art Director: How Kiat Yee (Grey Group Kuala Lumpur)
Art Director: Loo Kok Seng (Grey Group Kuala Lumpur)
Copywriter: Alex Wong (Grey Group Kuala Lumpur)
Copywriter: Tim Mellors (Grey Group Kuala Lumpur)
Designer: Wendy Chiu (Grey Group Kuala Lumpur)
Designer: Yong Jow Liie (Grey Group Kuala Lumpur)
Designer: Camelia Yong (Grey Group Kuala Lumpur)
Photographer: Lim Sok Lin (Studio DL)
Photographer: Simon Ong (Studio DL)
Photographer: Billie How (Studio DL)
Media placement: Poster Campaign - Ho Chi Minh City - 24 March 2012

Describe the brief from the client
To create awareness amongst women that they can take Gofen to relieve period pains.

Describe the challenges and key objectives
The main challenge was the composition of the face. Forming the faces of angry women took many weeks of experimenting to get the right mood and detail. We gathered as many everyday objects of office, kitchen and bathroom to do this.

Describe how you arrived at the final design
Through many weeks of crafting and forming the portraits, we first composed the angry faces on a large sheet of cardboard laid down on the floor. We then put the faces together piece by piece. After that, we enhanced it digitally to bring out the details of the objects.

Give some indication of how successful the outcome was in the market
The results are still being tabulated as this is a new campaign that was recently launched.