Mega Lifesciences Design & Branding WIFE by Grey Kuala Lumpur


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Industry Health & Pharmaceutical Products
Media Design & Branding
Market Malaysia
Agency Grey Kuala Lumpur
Art Director Andrew Fong, Vince Low
Copywriter Nadia Jasmin Mcdonald
Illustrator Vince Low
Released March 2012

Credits & Description

Category: Illustration
Group Executive Creative Director: David Sin (Grey Group Kuala Lumpur)
Art Director: Andrew Fong (Grey Group Kuala Lumpur)
Art Director: Vince Low (Grey Group Kuala Lumpur)
Copywriter: Nadia Jasmin (Grey Group Kuala Lumpur)
Illustrator: Vince Low (Grey Group Kuala Lumpur)
Print Production: Peter Soo (Grey Group Kuala Lumpur)
Retoucher: Studio DL (Studio DL)
Media placement: Poster Campaign - Ho Chi Minh City - 2 April 2012

Describe the brief from the client
Our brief was to create awareness for Gofen 400 - a fast acting remedy that takes care of pain relief and fever. We needed to showcase the benefits of the brand with a campaign that would make and impact and ensure the public would take notice.

Describe the challenges and key objectives
Our challenge was the lack of awareness for Gofen 400, as well as the competition - more established competitor brands with larger advertising budgets. Because of these challenges, we needed to create a campaign that would resonate with our target audience and make an impact.

Describe how you arrived at the final design
Strategy was to create Posters that were unique, and show that Gofen 400 works fast and effectively to alleviate pain. Idea was to show Gofen 400 in action - shooting through the source of the problem like a bullet to eliminate the headache ie. a nagging wife and angry boss. Campaign was illustrated to capture the exact moment when the capsule shoots through the source of the pain, to magnify the situation. Design approach was kept to black and white for a more bold and dramatic style so it would stand out from brightly coloured advertisements from competitors.

Give some indication of how successful the outcome was in the market
Poster was displayed at high-traffic walkways in the city centre. It was also strategically displayed in bars and pubs, so we could reach an audience that would appreciate a faster solution for eliminating headaches. In such locations, we have been able to reach hundreds of passersby daily, since the campaign was launched.