VISUAL IDENTITY by 100% Design for Gol Linhas Aereas

VISUAL IDENTITY

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Industry Airlines
Media Design & Branding
Market Brazil
Agency 100% Design
Director Renata Melman Pasmanik
Creative Director Patricia Oliveira, Lilian Chiofolo
Designer Renan Rocha, Ettore Paiola, Ricardo Coelho
Released March 2009

Credits & Description

Category: Small Scale Corporate Identity Schemes
Advertiser: GOL AIRLINES
Product/Service: AIRLINE
Agency: 100% DESIGN
Date of First Appearance: Mar 5 2009 12:00AM
Entrant Company: 100% DESIGN, Sao Paulo, BRAZIL
Director: Renata Melman Pasmanik (100% Design)
Creative Director: Lilian Chiofolo (100% Design)
Creative Director: Patricia Oliveira (100% Design)
Environmental Designer: Rosana Hepp (100% Design)
Designer: Ricardo Coelho (100% Design)
Designer: Renan Rocha (100% Design)
Designer: Ettore Paiola (100% Design)
Production: Vanessa Orosco (100% Design)
Account Manager: Andrea Barrichelo (100% Design)
Account Manager: Ulli Ferrari (100% Design)
Marketing Director: Murilo Barbosa (Gol Airlines)
Marketing: Manuela Pereira (Gol Airlines)
Media placement: The environmental design - almost all airports of latin america - since march 2009

Describe the challenges and key objectives
In a world of airline companies, service should be very reliable, therefore we found it challenging to be young without being fun.

Describe the brief from the client
To create a VISUAL IDENTITY for GOL AIRLINES we thought of a young and new approach compared to other airlines.

Describe how you arrived at the final design
In Brazil, a country where the corporate world of airlines gives their visual identity a certain austerity, GOL Airlines communicates a bold and stylish image to tie consumers closer to its brand. GOL’s new visual identity reflects a young and exciting company from overlapping images of cities, people of different styles, ages and races, aviation elements and the virtual world in an engaging and innovative combination.

Give some indication of how successful the outcome was in the market
Last year the company has had a significant growth.