BUBBLE WRAP CARDS by Y&R Sao Paulo for Goodyear

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BUBBLE WRAP CARDS

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Industry Tires
Media Design & Branding
Market Brazil
Agency Y&R Sao Paulo
Creative Director Rui Branquinho, Pedro Cappeletti, Alexandre Vilela, Flávio Casarotti, Felipe Gall
Art Director Leandro Camara Leal Pestana
Copywriter Fabio Tedeschi
Account Supervisor Valeria Ordonhez, Felipe Wanderley, Claudia Menezes
Released February 2012

Credits & Description

Category: Flyers, Tickets, Invitations, Postcards, Christmas and Other Greetings Cards
Advertiser: GOODYEAR
Product/Service: GOODYEAR TYRES
Agency: Y&R SÃO PAULO
Chief Creative Officer: Rui Branquinho (Y&R Sao Paulo)
Creative Director: Rui Branquinho/Flavio Casarotti/Alexandre Vilela (Xa)/Felipe Gall (Y&R Sao Paulo)
Art Director: Leandro Camara (Y&R Sao Paulo)
Copywriter: Fabio Tedeschi (Y&R Sao Paulo)
Art Buyer: Monica Beretta (Y&R Sao Paulo)
Print Producer: Elaine Carvalho/Robinson Silva/Flavio Zamboni (Y&R Sao Paulo)
Account Supervisor: Valeria Ordonhez/Claudia Menezes/Felipe Wanderley (Y&R Sao Paulo)
Planner: Fernanda Flandoli/Flavio Proença (Y&R Sao Paulo)
Media: Gustavo Gaion/Gabriela Ben David (Y&R Sao Paulo)
Media placement: Cards - Restaurants, pubs, stores - 10 February, 2012

Describe the brief from the client
The brief was simple and direct: selling Goodyear ultra-grip tires.

Describe the challenges and key objectives
To show the importance of having good quality tires in unexpected situations.

Describe how you arrived at the final design
We started with the creation of a surprising and interactive piece that spoke for itself: the use of bubblewrap to show, in an interactive way, that there are situations in which we can´t stop and, sometimes, we need help.

Give some indication of how successful the outcome was in the market
The reaction from our target audience was extremely positive. Hundreds of cards were distributed and generated fuzz impacting over thousands of possible clients.