GOODYEAR DEALERS ENVIRONMENTAL DESIGN by CAUDURO ARQUITETOS ASSOCIADOS for Goodyear

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GOODYEAR DEALERS ENVIRONMENTAL DESIGN

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Industry Tires
Media Design & Branding
Market Brazil
Agency CAUDURO ARQUITETOS ASSOCIADOS
Designer Marcelo Rayoul
Released March 2009

Credits & Description

Category: Environmental Design: Permanent
Advertiser: GOODYEAR
Product/Service: TYRES
Agency: CAUDURO ARQUITETOS ASSOCIADOS
Date of First Appearance: Mar 2 2009 12:00AM
Entrant Company: CAUDURO ARQUITETOS ASSOCIADOS, São Paulo , BRAZIL
Executive Director: João Carlos Cauduro (Cauduro)
Planning Director: Marco Antonio Amaral Rezende (Cauduro)
Executive Coordenation: Carmen Cabral (Cauduro)
Executive Director: Ludovico Martino (Cauduro)
Designer: Marcelo Rayoul (Cauduro)
Media placement: Exterior Signs - South America - March 2009
Media placement: Internal Signs - South America - March 2009
Media placement: Equipment Design - South America - March 2009
Media placement: Merchandising And Environmental Design Of Three Stores - South America - March 2009

Describe the challenges and key objectives
In Brazil, cars are the national passion, the second after soccer. Its tires are important as women shoes. To answer to that demand value, Goodyear designed new tires temples- highly visible attractive and inspiring. The projected is being implantated in 350 stores all over Brazil, on a long run basis.

Describe the brief from the client
- Quity design Goodyear dealer´s retail design. - Create a striking visual identity. - Differentiate from competition.

Describe how you arrived at the final design
The project started with one cler idea: derive from Goodyears Brand concepts.

Give some indication of how successful the outcome was in the market
The design created entusiasm among dealers net work. All competition followed and imitated Goodyear.