CHROME FASTBALL by BBH New York for Google

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CHROME FASTBALL

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Industry Software & Multimedia Productions, SaaS
Media Design & Branding
Market United States
Agency BBH New York
Executive Creative Director Pelle Sjoenell, Calle Sjoenell, Robert Wong
Creative Director Beth Ryan, Erik Holmdahl
Released June 2010

Credits & Description

Category: Online Digital Design
Advertiser: GOOGLE
Product/Service: CHROME BROWSER
Agency: BBH
Date of First Appearance: Jun 30 2010
Entrant Company: BBH, New York, USA
Entry URL: http://bbhgraze.com/awards/google_10/google_chrome_fastball
Chief Creative Officer: Kevin Roddy (BBH New York)
Executive Creative Director: Calle Sjoenell (BBH New York)
Executive Creative Director: Pelle Sjoenell (BBH New York)
Executive Creative Director: Robert Wong (Google Creative Lab)
Creative Director: Erik Holmdahl (BBH New York)
Creative Director: Beth Ryan (BBH New York)
Creative Technologist: Zach Blank (BBH New York)
Head of Interactive: Suzanne Molinaro (BBH New York)
Interactive Producer: Jennifer Usdan McBride (BBH New York)
Interactive Producer: Sandra Nam (BBH New York)
Interactive Production: (B-Reel)
Sound Designer: John Wilkinson (Headroom)
Media placement: Online game - youtube - 6.30.10

Describe the brief from the client
Our challenge was to build interest and love around a new browser, something that most people don't even care about.

Describe the challenges and key objectives
Our target audience includes people who are immune to banners, and people who don't even know what a browser is.

Describe how you arrived at the final design
The visual language of Google's marketing has been experimental and warm. So to keep with the established tone and also playfully integrate other brands design aesthetics, we built the track by hand and included playful allusions to Google Maps, Search and Translate, Twitter and last.fm.

Give some indication of how successful the outcome was in the market
The response to the game was overwhelming, and as of September, we’ve seen over 1 million unique visitors. Thanks in part to FastBall, Google Chrome is now the second most popular browser.