Google Design & Branding Google Home Mini by Google Mountain View

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Google Home Mini

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Industry Electronic Devices & Home Appliances
Media Design & Branding
Market United States
Agency Google Mountain View
Released March 2018

Awards

Lions Innovation 2018
Product Design Lions Brand Communication Silver Lion

Credits & Description

Brand GOOGLE
Entrant GOOGLE MOUNTAIN VIEW
GOOGLE Mountain View, USA Entrant Company
GOOGLE Mountain View, USA Idea Creation
Google Hardware Design Team Google LLC Design Team
Synopsis
Mini brings the Assistant to every room. Get answers from Google, ask it about your day or listen to your favorite podcast. Mini is compact and discreet. It fits in anywhere, so whenever you need help, it’s by your side.
Outcome
Voice as an interface is more accessible to everyone. You don’t need technical skills to interact with a voice user interface, you just need to speak. Get real-time answers including the latest on weather, traffic, finance, sports, local businesses and more. Google Home Mini can also retrieve your flight information, set alarms and timers, and even tell you about the traffic on your way to work.
Together, Google Home Mini and Nest deliver an ecosystem of products that make your home more secure and energy efficient, more connected and entertaining, all with the best home assistance. It's our technology working for you to make the thoughtful home a reality. All our cosmetic resins are also made using 20% post consumer recycled plastics.
Google Home Mini design blends into the home allowing human connection to still be the focal point in our most sacred spaces.
Execution
The most immediately noticeable attribute of Mini is the striking simplicity of the design. It's sleek and smooth, with no corners or edges. And it's small enough to easily place anywhere in your home. It makes Google Home more accessible to more people in more rooms.

The entire top enclosure is covered in fabric. The fabric is not just about the aesthetics, it’s core to the product experience. We created our pique knit material from scratch, right down to the yarn. It needed to be durable and soft, but also transparent enough to let through both light and sound. This perfect balance allows for all of Mini’s technology to be tucked away underneath the clean, simple enclosure.

Campaign Description
We thought a lot about how to get great sound with such a small product too. We embraced Mini’s circular shape to project 360-degree sound, so it’s really crisp no matter where you stand in the room. The integrated of heatsink and acoustic waveguide reduces device volume and maximizes audio performance. Rather than add complexity to the form by adding physical music controls, we used capacitive touch sensors under the fabric to adjust the volume.