Google Design & Branding Olympics News Lab at Google [image] 4 by Google Creative Lab

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Olympics News Lab at Google [image] 4

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Industry Sports Teams & Events, Portals
Media Design & Branding
Market Worldwide
Agency Google Creative Lab
Released October 2016


D&AD 2017
Branding Digital Brand Expression Wood Pencil

Credits & Description

Agency: Google Brand Studio
Client: Google
Digital Agency: Swift
Design Agency: Google Brand Studio
During the Olympics, a few stories are recycled over again. But, according to the 300 million Olympics-related searches happening daily, people are curious about much more. As trends emerged, we got to work, surfacing the unexpected side of the games. We made it happen with an always-on lab of strategists, writers, designers, and engineers, working together from kickoff through closing ceremonies. Stories lived in Search, on the Google Trends’ site, and 13 owned social platforms. Coverage spanned 17 days, covering 10,500 Athletes, 206 Countries, and 300 Events.