GÖTEBORG TOURIST CITY IDENTITY by Forsman & Bodenfors Gothenburg for GOTERBORG & CO

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GÖTEBORG TOURIST CITY IDENTITY

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Industry Business equipment & services, Corporate Image
Media Design & Branding
Market Sweden
Agency Forsman & Bodenfors Gothenburg
Creative Director Anders Kornestedt
Art Director Oskar Andersson, Gaioo Phunwut
Released August 2009

Credits & Description

Category: Small Scale Corporate Identity Schemes
Advertiser: GÖTERBORG & CO
Product/Service: GÖTEBORG TOURISM
Agency: HAPPY FORSMAN & BODENFORS
Date of First Appearance: Aug 11 2009 12:00AM
Entrant Company: HAPPY FORSMAN & BODENFORS, Gothenburg, SWEDEN
Creative Director: Anders Kornestedt (Happy F/B)
Art Director: Oskar Andersson (Happy F/B)
Art Director: Gaioo Phunwut (Happy F/B)
Account Director: Robert Axner (Happy F/B)
Account Manager: Madeliene Sikström (Happy F/B)
Media placement: Logotype - Gothenburg City - 2009-08-11

Describe the challenges and key objectives
The logo of Göteborg & Co was too similar to the old city arms of Göteborg. And it was too complex to be repoduced in all modern medias. Göteborg & Co needed its own modern and durable logo. And there would be no harm, if it turned out internationally comprehensible.

Describe the brief from the client
The success of Göteborg as a tourist destination is based on a combination offering the diversity of a big city and the friendliness of a small town. Göteborg & Co is the organisation whose task it is to create an image for Göteborg and attract even more visitors to this already-popular destination.

Describe how you arrived at the final design
In the Nordic languages Göteborg is written with an ö, while in the rest of the world and on the Internet it is written with an o – Goteborg. By rotating the Ö, this problem turns into an asset.

Give some indication of how successful the outcome was in the market
A few hours after launching the logo, it was on everybody’s lips. People have already started to create their own applications.