GÖTEBORGSTRYCKERIET IDENTITY by Forsman & Bodenfors Gothenburg for GOTEBORGSTRYCKERIET PRINTING HOUSE

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GÖTEBORGSTRYCKERIET IDENTITY

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Industry Stationery
Media Design & Branding
Market Sweden
Agency Forsman & Bodenfors Gothenburg
Creative Director Lisa Careborg
Art Director Oskar Andersson, Anna Sparredal
Photographer Marcel Pabst
Released March 2009

Credits & Description

Category: Stationery
Advertiser: GÖTEBORGSTRYCKERIET PRINTING HOUSE
Product/Service: GÖTEBORGSTRYCKERIET PRINTING HOUSE
Agency: HAPPY FORSMAN & BODENFORS
Date of First Appearance: Mar 12 2009 12:00AM
Entrant Company: HAPPY FORSMAN & BODENFORS, Gothenburg, SWEDEN
Creative Director: Lisa Careborg (Happy F/B)
Art Director: Oskar Andersson (Happy F/B)
Art Director: Anna Sparredal (Happy F/B)
Account Manager: Linda Almström (Happy F/B)
Account Manager: Jessica Wallin (Happy F/B)
Photographer: Marcel Pabst
Media placement: Correspondence Material - Göteborgstryckeriet Printing House - 2009-03-12

Describe the challenges and key objectives
The technical challenges was to create no standard solutions. Every item are high quality, technically advanced, and incorporate unconventional solutions.

Describe the brief from the client
The business objective is to communicate the printing house in a way that seperate them from their competition and make them memorable.

Describe how you arrived at the final design
The new identity highlights technical creativity and the desire to experiment. The symbol includes a lion, which was the company’s brand in its early days, but in an updated version.

Give some indication of how successful the outcome was in the market
Positive references from clients and a lot of attention.