CHRISTMAS CARD by Grabarz & Partner Hamburg for GRABARZ & PARTNER WERBEAGENTUR

CHRISTMAS CARD

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Industry Advertising agencies, Business equipment & services
Media Design & Branding
Market Germany
Agency Grabarz & Partner Hamburg
Executive Creative Director Ralf Nolting, Ralf Heuel
Copywriter Max Benrath
Released December 2009

Credits & Description

Category: Flyers, Tickets, Invitations, Postcards, Christmas and Other Greetings Cards
Advertiser: GRABARZ & PARTNER WERBEAGENTUR
Product/Service: ADVERTISING AGENCY
Agency: GRABARZ & PARTNER
Date of First Appearance: Dec 21 2009 12:00AM
Entrant Company: GRABARZ & PARTNER, Hamburg, GERMANY
Executive Creative Director: Ralf Heuel (Grabarz & Partner)
Creative Direction: Djik Ouchiian (Grabarz & Partner)
Creative Direction: Martin Grass (Grabarz & Partner)
Art Direction: Julia Elles (Grabarz & Partner)
Copywriter: Max Benrath (Grabarz & Partner)
Graphic Artist: Anja von Harsdorf (Grabarz & Partner)
Graphic Artist: Nicolai Swoboda (Grabarz & Partner)
Graphic Artist: Karen Grashorn (Grabarz & Partner)
Graphic Artist: Jan Woelfel (Grabarz & Partner)
Graphic Artist: Annette Witzig (Grabarz & Partner)
Graphic Artist: Julia Elles (Grabarz & Partner)
Media placement: Christmas Card - National, International - 21.12.2009

Describe the challenges and key objectives
The task was to design a Christmas greetings card for clients and business partners of the advertising agency Grabarz&Partner with the advice that money would be donated to a charity in their name. The aim was to generate affinity for Grabarz&Partner.

Describe the brief from the client
The task was to design a Christmas greetings card for clients and business partners of the advertising agency Grabarz&Partner with the advice that money would be donated to a charity in their name.

Describe how you arrived at the final design
Presentation boards of Grabarz&Partner campaigns that had been rejected internally were cut up into postcard-size pieces and dispatched with Christmas greetings.

Give some indication of how successful the outcome was in the market
Grabarz&Partner received many positive reactions from clients and business partners.