BEFORE I FORGET.... by Gramm Werbeagentur for Gramm Werbeagentur

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BEFORE I FORGET....

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Industry Advertising agencies, Business equipment & services
Media Design & Branding
Market Germany
Agency Gramm Werbeagentur
Executive Creative Director Mr. Uwe Köbbel
Creative Director Norbert Streich
Released December 2011

Credits & Description

Category: Flyers, Tickets, Invitations, Postcards, Christmas and Other Greetings Cards
Advertiser: GRAMM WERBEAGENTUR
Product/Service: CREATIVE AGENCY
Agency: GRAMM WERBEAGENTUR
Executive Creative Director: Uwe Köbbel (GRAMM Werbeagentur)
Creative Director: Norbert Streich (GRAMM Werbeagentur)
Creative Supervisor: Wolfgang Scholten (GRAMM Werbeagentur)
Media placement: Christmas Card - Mailing - 15.12.2011

Describe the brief from the client
Christmas card for the benefit of the Alzheimer Society.

Describe the challenges and key objectives
Last Christmas we thought what a waste to send out just another cute Christmas card.

Describe how you arrived at the final design
We stumbled across a book, or was it an article? I forgot. I think the author’s name was Oliver something. Sack, or Sacks: “The wife who mistook her husband for her hat”. Or something of that sort. That made us think. Besides, a former football team manager just outed himself in the media suffering Alzheimer. So there was a public openness for the topic.

Each of us selected a hat to use when we go to collect for the Alzheimer Society. As Christmas time is scarce we extended the collection period till December 2012, so that everybody who is willing to collect gets a chance to do so.

Give some indication of how successful the outcome was in the market
So far we collected about…,sorry I forgot.
But I am sure it will be much more at the end of this year.
Whoever reads it can of course donate: Bank account:…ohm, please have a look inside the Christmas card.

Thank you.