Pin to Collection
Add a note
Industry Charities, Foundations, Volunteers, Environmental & Animal Issues
Media Design & Branding
Market United States
Photographer Tomas Reyes, Arnaldo Vargas
Released March 2010

Credits & Description

Category: Charities & Not For Profit
Date of First Appearance: Mar 10 2010
Entrant Company: GREENCARD CREATIVE, New York, USA
Entry URL:
Chief Consumer Officer/Chief Executive Officer: Tatiana Pages (Greencard Creative)
Creative Director/Copywriter: John Castrillon (Greencard Creative)
Art Director/Designer: Maureen Gannon (Greencard Creative)
Web Design and Technology Director: Tomas Pichardo (Greencard Creative)
Innovations and New Business Director: Alina Diaz (Greencard Creative)
Web and Graphic Designer: Eduardo Meza (Greencard Creative)
Photographer: Tomas Reyes (Tomas Reyes)
Photographer: Arnaldo Vargas (
Stylist: Laura Pou (
Media placement: Website 1 And 2 - Web - March 10 2010- To Date
Media placement: Direct Mail Piece 1 (350 Pieces) - Corporations, Educational Organizations, Fashion And Environmental Magazines, Me - March 2010
Media placement: Direct Mail Piece 2 (120 Pieces) - Corporations, Educational Organizations, Fashion/environmental Magazines, Media, - April 2010
Media placement: Art Exhibits - Museum At Fit, UBS Building - May - April 2010
Media placement: Workshops - In And Outside The US To Teach And Inspire People And Community Organizations - Ongoing March 2010- To Date
Media placement: Poster - 92y Art Organizations, Schools, Community Centers - March, July, September, Nov
Media placement: Online Contest - Extended due to high participation and designers requests from around the world - November 2010 To January 2011
Media placement: AP Interview / Print/Online - Yahoo Noticias, Vox Noticias, ABC Spain, Diario Libre, El Mercurio, El Heraldo, - May/April 18, 2010
Media placement: Personal Interviews/ Print/Radio - Estilo Joyero, Refugios, Chopsticks NY, Herald Tribune, Factoria - October- December 2011
Media placement: Blogs/Online Content - Vogue Daily, Sundance Channel, Encore Magazine, AOl News, Klimt02, Otrodiseño, B - May 2010-To Date

Describe the brief from the client
Over 46,000 pieces of plastic litter are floating on every square mile of ocean, millions of seabirds and marine animals die every year entangled in plastic six-pack rings. As a design company we have the responsibility to help the planet.

We need to create a movement that not only inspires people to recycle but also changes the way people look at recycling - every piece of garbage should be seen as a possibility to create something new.

We need people to act. We need to go beyond environmental awareness.

Describe the challenges and key objectives
-Spreading a global movement pro-bono with no sponsorship.
-Acquiring credentials partnering with design, education and environmental organizations.
-Demonstrating the power of Origomu as a tool for environmental action instead of a collection of necklaces.

-Use the power of design to inspire people to act and keep plastic six-pack rings away from the shores.
-Make "the Origomu plastic six-pack ring necklace collection" a global movement, using the design community as a launching pad bringing together education, the arts and the community.
-Develop a program combining six-pack collection, education, design, sustainability and community reach.

Describe how you arrived at the final design
-Birds dying entangled in plastic six-pack rings inspired the concept. We used models as bird metaphors wearing the Origomu necklaces to emphasize the neck as the birds' most vulnerable part.

-We invented the Origomu name - Japanese for bending rubber - capitalizing on the knowledge people already have of "origami" (folding paper).

-From a necklace collection to a global movement starting with collecting six-pack rings (at schools, bodegas, vending machines, even Craigslist), education (books, websites, workshops), design (art schools, museums, online contests), sustainability (environmental organizations) and community outreach (low-income business model).

Give some indication of how successful the outcome was in the market
More than 500 Origomu designs from more than 25 countries.
More than 180,000 plastic six pack rings collected and reused.
From one designer to 305 designers from around the world.
More than 50,000 people exposed to the Origomu project through workshops, the website, direct mail, exhibits, and events around the world.
20 million digital and print impressions.