Грелочка Design & Branding Grelochka: Brand development of vodka "Grelochka" by RUNWAY BRANDING

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Grelochka: Brand development of vodka "Grelochka"

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Industry Vodka
Media Design & Branding
Market Russia
Released March 2011


MIAF Awards 2011
Label and packaging Alcoholic drinks Third place

Credits & Description

Branding agency RUNWAY BRANDING created design of vodka Grelochka where it managed to communicate the character and essence of the brand. The brand tag line - vodka Grelochka warms greatly! - draws up clearly the brand essence. The brand mark - four styled hearts - invites to get together round the table. Every bottle is placed into a warm gift - a mitten, symbol of hearty warmth and friendly get-together with vodka Grelochka. The designs of the mitten and brand label are made in the same style. As part of the project of creating the brand visual identification the agency developed shapes of vodka bottles, logo and brand sign, label brand concept, replication of the vodka SKUs and accompanying materials: standard package and creative package for promo, presentation materials, product key-visual.