Grut Restaurant Design & Branding Grut Beer [video] by Suprematika Russia

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Grut Beer [video]

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Industry Restaurants, Pubs & Bars
Media Design & Branding
Market Russia
Agency Suprematika Russia
Released October 2016

Awards

D&AD Awards 2018
Branding Branding Schemes/Small Organisation Wood Pencil

Credits & Description

Agency: Suprematika Russia
Client: Grut
Creative director: Vladimir Lifanov
Designer: Vladimir Lifanov
Project manager: Marina Lokteeva
Branding agency «Suprematika» developed the logo, corporate identity and packaging design for its own brand of beer restaurant "Grut", located in the south of Moscow.
The restaurant has an unique interior with an unusual usage of textures. Concrete, wood, metal constructions, unlined wall immersed in the green veranda. Almost all the parts and pieces are made by hand and of "living" materials.
Identity delicately based on minimalist logo design and philosophical illustrations, where tree cut's textures come alive and transform into a variety of landscapes.
Creative Execution
We created 6 different black&white illustration for an identity, laconic logo and minimalistic visuals for all identity elements.
Indication of how successful the outcome was in the market
As a result retaurant Grut has got a graphically complicated branding visuals but with a simple and strong idea.
Restaurant branding is delicately based on minimalist font logo and philosophical illustrations, on which tree cut's textures come alive and transform into a variety of landscapes with animals runing through them.