Guangzhou Jinyi Cinemas Design & Branding Guangzhou Jinyi Cinemas (Guangzhou Haizhucheng Imax), 4 by One Plus Partnership

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Guangzhou Jinyi Cinemas (Guangzhou Haizhucheng Imax), 4

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Industry Cinemas, Theatres & Concert Halls
Media Design & Branding
Market China
Agency One Plus Partnership
Photographer Jonathan Leijonhufvud
Released October 2016

Awards

D&AD 2017
Spatial & Experiential Design Hospitality & Workplace interiors Wood Pencil

Credits & Description

Agency: One Plus Partnership Limited
Client: Guangzhou Jinyi Media Corporation
Photographer: Jonathan Leijonhufvud
Synopsis:
Meteor is a shortlived but beautiful astronomical observation, representing filmmakers’ years of hard work behind movies.
In the lobby, long rectangular-cuboid decorations extend from the ceiling, mimicking the motion of a meteor shower. The cuboids point at two directions to enhance the 3D effect, the edges are slanted to create an illusion of speed.
Meteor shower is transformed into flat rectangular stones in the corridor. Meteor shower is portrayed in a unique way in each auditorium to surprise the audience.