H-57 Creative Station Design & Branding RE-PACK PROJECT by H-57, H-57 Creative Station


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Industry Advertising agencies, Business equipment & services
Media Design & Branding
Market Italy
Agency H-57
Agency H-57 Creative Station
Creative Director Matteo Civaschi, Gianmarco Milesi
Art Director Matteo Civaschi
Copywriter Gianmarco Milesi
Released November 2010

Credits & Description

Category: Self Promotion
Advertiser: H-57
Agency: H-57
Date of First Appearance: Dec 1 2010
Entrant Company: H-57, Milan, ITALY
Creative Director/Art Director: Matteo Civaschi (H-57 Creative Station)
Creative Director/Copywriter: Gianmarco Milesi (H-57 Creative Station)
Account Director: Sabrina Di Gregorio (H-57 Creative Station)
Media placement: Suistanable packaging - gift/shipping - November 2010

Describe the brief from the client
H-57 loves and respects the environment. For this reason, during Christmas, we decided to launch an initiative that would promote our agency and be useful at the same time.
We have therefore implemented a very simple idea, but in our opinion very effective to make people understand the importance of reusing old boxes/ envelopes/packagings even after the Christmas holidays, to produce an awareness on environment issues (even with a small action), to protect and save a lot of trees!

Describe the challenges and key objectives
The challenge was to promote our agency doing a good deed.

Describe how you arrived at the final design
We started thinking to a very simple creative idea with low production costs.
Moreover, it would have been perfect if we could find something that would help to "educate"our clients to respect the environment/nature.

The idea came one day while we were at work in the agency. There were some boxes and we tried to close one of them inside out then we had the idea to reuse all the boxes that we had here in office. We personalized the boxes with a red sticker to make the idea understandable, elegant and cool without being cheap.

Give some indication of how successful the outcome was in the market
Our concept has been published on many blogs and our customers liked and appreciated our funny promotional operation too.