H-57 Creative Station Design & Branding THE FORCE OF TYPOGRAPHY by H-57, H-57 Creative Station

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THE FORCE OF TYPOGRAPHY

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Industry Advertising agencies, Business equipment & services
Media Design & Branding
Market Italy
Agency H-57
Agency H-57 Creative Station
Creative Director Matteo Civaschi, Gianmarco Milesi
Copywriter Gianmarco Milesi
Typographer Matteo Civaschi
Released November 2010

Credits & Description

Category: Posters
Advertiser: H-57
Product/Service: ADVERTISING AGENCY
Agency: H-57
Date of First Appearance: Nov 15 2010
Entrant Company: H-57, Milan, ITALY
Creative Director/Typographer: Matteo Civaschi (H-57 Creative Station)
Creative Director/Copywriter: Gianmarco Milesi (H-57 Creative Station)
Account Director: Sabrina Di Gregorio (H-57 Creative Station)
Media placement: Merchandising Posters - Gift/shipping - 15 November 2010

Describe the brief from the client
Promoting our agency in an original way and point out our love for design and typography.

Describe the challenges and key objectives
To make our customers understand the quality of our work.

Describe how you arrived at the final design
We wanted to create something peculiar through the use of typographic characters, so we decided to recreate famous icons composing the faces using simple typographic characters.
The result needed to be eye-catching and obviously easy to recognize.

Give some indication of how successful the outcome was in the market
This idea had an incredible spread through blogs around the world. This gave us a high visibility and brought new contacts and new projects abroad including the one with Lucasfilm.