SCISSORS by Net#work BBDO Johannesburg for D&D HAIR DESIGN

SCISSORS

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Industry Beauty Salons & Cosmetic Services, Business equipment & services, Corporate Image
Media Design & Branding
Market South Africa
Agency Net#work BBDO Johannesburg
Executive Creative Director Ivan Johnson
Creative Director Quentin Arendse
Copywriter Mike Pearson
Designer Kate Desmarais
Released May 2009

Credits & Description

Category: Small Scale Corporate Identity Schemes
Advertiser: D&D HAIR DESIGN
Product/Service: HAIR BOUTIQUE
Agency: NET#WORK BBDO CAPE TOWN
Date of First Appearance: May 31 2009 12:00AM
Entrant Company: NET#WORK BBDO CAPE TOWN, SOUTH AFRICA
Executive Creative Director: Ivan Johnson (Net#work BBDO)
Creative Director: Quentin Arendse (Net#work BBDO)
Senior Designer: Charl Kruger (Net#work BBDO)
Designer: Kate Desmarais (Net#work BBDO)
Copywriter: Mike Pearson (Net#work BBDO)
Media placement: Logo (C.I) - Mixed Media - 31 May 2009
Media placement: Wallpaper - Interior - 31 May 2009
Media placement: Wax Seal - Interior / Direct Mail - 31 May 2009
Media placement: Signage - Interior / Exterior - 31 May 2009
Media placement: Interior Design (chair) - Interior - 31 May 2009

Describe the challenges and key objectives
Dima and Dimitrios wanted a fresh, but classic corporate identity that would stand out from the plethora of hair salons in the city.

Describe the brief from the client
When Dima and Dimitrios Tsobanopulos decided to open their new hair boutique at the exclusive, five star Cellars Hohenort Hotel, they needed a stylish corporate identity that would reflect their unique hair design experience. Their initials, D and D, lent themselves to a nifty device that created the shape of a stylised pair of scissors. This logo, along with other hair-themed design elements, was then rolled out across the entire CI.

Describe how you arrived at the final design
Their initials, D and D, lent themselves to a nifty device that created the shape of a stylised pair of scissors.

Give some indication of how successful the outcome was in the market
Whether it’s the delight of seeing all the new design elements coming together across the whole brand experience, or whether it’s the fact that Dima and Dimitrios just give great cuts, business has boomed in their new location, with a reported 37% increase since mid-2009.