T COMB Design & Branding T COMB VISITING CARDS by McCann Erickson Mumbai

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Industry Stationery
Media Design & Branding
Market India
Agency McCann Erickson Mumbai
Creative Director Denzil Machado
Art Director Bianca D'sa
Released December 2009

Credits & Description

Category: Stationery
Advertiser: HAIR GARAGE
Product/Service: HAIR GARAGE
Date of First Appearance: Dec 23 2009 12:00AM
Entrant Company: McCANN WORLDGROUP, Mumbai, INDIA
Chief Creative Officer: Prasoon Joshi (McCann Worldgroup)
Creative Director: Denzil Machado (McCann Worldgroup)
Art Director: Bianca D'sa (McCann Worldgroup)
Brand Manager: Mudit Trivedi (McCann Worldgroup)
Media placement: Stationery - Wigs At Hair Salon And Beauty Centres - 23/12/2009

Describe the challenges and key objectives
Solution: A comb is possibly the best way to remember a hair salon. And it became the obvious choice for our design. But what outdid the design was the manner in which these T - comb visiting cards were dispensed. These cards were lodged in the hair of a mannequin from where people could pick them up. This helped to create a unique brand experience which lived up to Hair Garage’s chic image.

Describe the brief from the client
Brief: To design visiting cards for Hair Garage, one of Mumbai’s trendiest hair salons with funky hair creations and a super - hip clientele.

Describe how you arrived at the final design
See a comb, think hair... we therefore used the medium itself to give details of the service offered. Also, woman are known to always carry a comb in their handbags... the T comb served as a perfect reminder

Give some indication of how successful the outcome was in the market
The calls for appointments started pouring in, many actually used the card (T comb) as an actual comb. Word of mouth increased footfalls at Hair Garage by 46 percent.