Haji Design & Branding HAJI by Haji

HAJI

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Industry Non-alcoholic drinks
Media Design & Branding
Market Germany
Agency Haji
Executive Creative Director Lars Ruehman
Art Director Bertrand Kirschenhofer
Released March 2010

Credits & Description

Category: Logo Design
Advertiser: HAJI
Product/Service: HAJI COLA
Agency: HAJI
Date of First Appearance: Mar 24 2010
Entrant Company: HAJI, Hamburg, GERMANY
Entry URL: http://www.haji.com
Head of Marketing: Gregor vom Endt (haji GmbH)
Head of Strategic Planning: Ali Eghbal (haji GmbH)
Executive Creative Director: Lars Ruehman (Nordpol)
Art Director: Bertrand Kirschenhofer (Nordpol)
Media placement: Note Paper Page 1 - International Correspondence - 24 March 2010
Media placement: Note Paper Page 2 - International Correspondence - 24 March 2010
Media placement: Business Card - International Correspondence - 24 March 2010
Media placement: Envelope - International Correspondence - 24 March 2010

Describe the brief from the client
Developing an international, high quality and usable CI.

Describe the challenges and key objectives
To identify a high quality paper, a perfectly readable font and to establish brand recognition.

Describe how you arrived at the final design
We created a homogeneous look across all aspects of the CI. The wave symbolizes the movement of haji cola and haji water liquids and the flow of life.

Give some indication of how successful the outcome was in the market
International acceptance.