HAJI by Haji for Haji

HAJI

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Industry Non-alcoholic drinks
Media Design & Branding
Market Germany
Agency Haji
Executive Creative Director Lars Ruehman
Art Director Bertrand Kirschenhofer
Released March 2010

Credits & Description

Category: i. Own Label and Private Label brands
Advertiser: HAJI
Product/Service: HAJI COLA
Agency: HAJI
Date of First Appearance: Jul 10 2010
Entrant Company: HAJI, Hamburg, GERMANY
Entry URL: http://www.haji.com
Head of Marketing: Gregor vom Endt (haji GmbH)
Head of Strategic Planning: Ali Eghbal (haji GmbH)
Executive Creative Director: Lars Ruehman (Nordpol)
Art Director: Bertrand Kirschenhofer (Nordpol)
Media placement: Bottle Haji Water - Top Bars, Coffee Shops, Hotels - 10 July 2010
Media placement: Bottle Haji Cola - Top Bars, Coffee Shops, Hotels - 10 July 2010

Describe the brief from the client
Developing a modern and unique glass bottle in an oriental style.

Describe the challenges and key objectives
High quality, extraordinary, building a cultural bridge between the Orient and the Occident.

Describe how you arrived at the final design
We attained a high quality both in terms of the special shape of the bottle and its extraordinary haptics (surface feel). Furthermore, the bottle has been manufactured with an embossed slogan: "it´s your choice" which includes the "Yin & Yang" sign and a ceramic screen-printed logo.

Give some indication of how successful the outcome was in the market
The products have been launched in October/November 2010.