RELAX PACK by Oz Design for ABSOLUTAMENTE NECESSAIRE

RELAX PACK

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Industry Accessories, Bags, Leather, Watches & Eyewear
Media Design & Branding
Market Brazil
Agency Oz Design
Designer Marko Brajovic
Released June 2010

Credits & Description

Category: Self Promotion
Advertiser: ABSOLUTAMENTE NECESSAIRE
Product/Service: HAMMOCK WITH MOSQUITO NET
Agency: OZ DESIGN
Date of First Appearance: Jun 7 2010
Entrant Company: OZ DESIGN, Sao Paulo, BRAZIL
Design Director: André Poppovic (Oz Design)
Designer: Marko Brajovic (Atelier Marko Brajovic)
Media placement: Hammock With Mosquito Net - Absolutamente Necessaire - Rua Benjamim Egas, 265 – Pinheiros – São Paulo - Braz - June 7th, 2010

Describe the brief from the client
Relax Pack is a hammock with a mosquito net, to be used both for leisure (such as on weekends, camping trips, rest), or even at work, such as in field studies, and others. It is easy to mount and features storage pockets that can be accessed when it is open (in use) or closed, where it is possible to store basic equipment (laptop, notebook, knife, flashlight, and other work or leisure instruments).

Describe the challenges and key objectives
The main challenge posed by the product was to achieve a simple folding process of the hammock that, at the same time, would turn the piece into a functional backpack, with storage pockets for materials, sturdy and comfortable straps, easy to carry, etc.

Describe how you arrived at the final design
Firstly, the functionality of a two-in-one product: backpack and hammock with mosquito net. Two elements that become allies on exploratory trips of various natures, whether for pleasure, or when carrying out different types of work. The second, the folding instructions printed directly on the product, facilitate the use for the moment of opening, and storing, with relaxed and inviting aesthetics.

Give some indication of how successful the outcome was in the market

Relax Pack was launched without a strong promotion plan. Even so, sales have been increasing and feedback on the product is always the best possible. The product has already received awards at important design contests, thus attesting to the creativity of its conception.