WRAPPING PAPER 2009 by Forsman & Bodenfors Gothenburg for Happy F&b

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WRAPPING PAPER 2009

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Industry Advertising agencies, Business equipment & services
Media Design & Branding
Market Sweden
Agency Forsman & Bodenfors Gothenburg
Art Director Happy F
Released December 2009

Credits & Description

Category: Self Promotion
Advertiser: HAPPY F&B
Product/Service: ADVERTISING AGENCY
Agency: HAPPY FORSMAN & BODENFORS
Date of First Appearance: Dec 18 2009 12:00AM
Entrant Company: HAPPY FORSMAN & BODENFORS, Gothenburg, SWEDEN
Art Director: Happy F/B (Happy F/B)
Media placement: WRAPPING PAPER - Hand Overs, Direct Mail - 2009-12-18

Describe the challenges and key objectives
The technical challenges was to create the illustrations.

Describe the brief from the client
The business objective is to make people think that Happy F&B is a creative and interesting agency to work in, and together with.

Describe how you arrived at the final design
We wanted to create something useful and creative. Give the clients the designer's perspective for a moment and create unusual looking gifts: a miniature village (or at least a row of terraced houses) under the Christmas tree.

Give some indication of how successful the outcome was in the market
Positive references from clients and a lot of attention.