HARDY DESIGN Design & Branding NEW YEAR'S GIFT by Hardy Design

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Industry Advertising agencies, Business equipment & services, Corporate Image
Media Design & Branding
Market Brazil
Agency Hardy Design
Creative Director Mariana Hardy
Designer Guilherme Athayde, Thomaz Lanna Neves, Ricardo Lobato
Released December 2010

Credits & Description

Category: Calendars
Advertiser: HARDY DESIGN
Product/Service: DESIGN AGENCY
Date of First Appearance: Dec 15 2010
Entrant Company: HARDY DESIGN, Belo Horizonte, Mg, BRAZIL
Creative Director: Mariana Hardy (Hardy Design)
Designer: Guilherme Athayde (Hardy Design)
Designer: Thomaz Lanna Neves (Hardy Design)
Designer: Ricardo Lobato (Hardy Design)
Finishing Designer: Lucas Costa (Hardy Design)
Account Director: Cynthia Gambogi Massote (Hardy Design)
Graphic Producer: Michele Cantini (Hardy Design)
Ilustrator: Bruno Campos (BCMF)
Media placement: Calendar - Brazil - 15 December 2010

Describe the brief from the client
We needed to reinforce our partnering with our clients and find new prospects. So, we decided to create a useful and durable New Year’s gift, symbolising the firm’s design skills in developing innovative, functional and communicative ideas.

We decided to design a calendar, mostly because maybe in our market it's the most popular gift among all. As a consequence, its design is generally neglected.

Describe the challenges and key objectives
We wanted to express in a gift that graphic design can differenciate a brand, and be truly relevant as well. We needed to develop something that our clients and prospects would look at or use everyday.

Describe how you arrived at the final design
The team’s mascot dog (Zed), a Dalmatian who is undeniably the nicest member of the team, is shown in humourous scenes, creating an affective connection with the year’s holidays or special dates. The gamut of colours changes according to the seasons. Artisanal finish combined with esthetic appeal and functionality.

Give some indication of how successful the outcome was in the market
We received many e-mails from clients saying how simple and brilliant our idea was, that the piece is sweet and fun. Further than that, we had meetings with prospects because of the piece. The calendar was so successful that it ended up being sold in design stores.