Harper Macaw Design & Branding The (Very) Political Collection, 3 by Design Army

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The (Very) Political Collection, 3

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Industry Chocolate
Media Design & Branding
Market United States
Agency Design Army
Creative Director Jake Lefebure
Designer Mariela Hsu, Gabriela Hernandez, Lillian Ling, Sucha Becky, Paul Dunbar
Account Executive Pum Lefebure
Released March 2016


LIA 2016
Package Design Foods Gold Winner

Credits & Description

Entrant: Design Army, Washington DC
Brand: Harper Macaw
Corporate Name of Client: Harper Macaw
Chief Creative Officer: Pum Lefebure
Creative Director: Pum Lefebure/Jake Lefebure
Art Director: Mariela Hsu
Design Company: Design Army, Washington DC
Designers: Mariela Hsu/Sucha Becky/Gabriela Hernandez/Lillian Ling/Paul Dunbar
Description of the Project:
In collaboration with DC based chocolatier Harper Macaw, we designed a limited edition series of six chocolate bars to pay homage to DC’s political roots and the election year. The cleverly designed packaging in red, white and blue with bold graphics and illustrations is proudly partisan. Each chocolate bar represents a political party, issue or phrase, from Left Wing to Tea Party to Filibuster — making this election year a highly electable edition of chocolate!