Harvey Nichols Design & Branding ACCESSORIES REQUIRED by Y&R Dubai

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Industry Department Stores & Shopping Malls
Media Design & Branding
Market United Arab Emirates
Agency Y&R Dubai
Designer Shahir Zag
Photographer James Day
Released September 2010

Credits & Description

Category: Posters
Agency: Y&R DUBAI
Date of First Appearance: Sep 1 2010
Chief Creative Officer/Creative Director: Shahir Zag (Y&R Dubai)
Creative Director/Art Director: Komal Bedi Sohal (Y&R Dubai)
Art Director/Copywriter: Shahir Zag (Y&R Dubai)
Designer: Shahir Zag (Y&R Dubai)
Photographer: James Day (Y&R Dubai)
Account Director: Sarah Locke (Y&R Dubai)
Account Manager: Soulaf Tahtah (Y&R Dubai)
Planner: Nadine Ghossoub (Y&R Dubai)
Chief Marketing Officer: Vino El Khatib (Harvey Nichols Dubai)
Media placement: Posters - In-Store - 01 September 2010

Describe the brief from the client
To announce the launch of the Autumn/Winter Collection at Harvey Nichols.

Describe the challenges and key objectives
To get people to run after sought after pieces from the new collection, we decided to feature them in a simple yet striking manner. Each execution carried an image of an item from the new range along with a supplementary requirement such as a defibrillator, smelling salts, which acted as a visual metaphor for the effect the item can have.

Describe how you arrived at the final design
The objective of this campaign was to promote the new collection for Autumn/Winter and drive people to the store.

Give some indication of how successful the outcome was in the market
This campaign has been the most successful campaign for Harvey Nichols Dubai. Each item represented in the eight executions were sold out within the first week of the campaign breaking. To the point where customers brought in the magazines to the store inquiring about the specific piece in the ad, and gave the client no choice but to re-order more of those items.