METHANOL SPEED VAN by Hasan & Partners Helsinki for HASAN DEVELOPMENT

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METHANOL SPEED VAN

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Industry Business equipment & services, Corporate Image
Media Design & Branding
Market Finland
Agency Hasan & Partners Helsinki
Creative Director Eka Ruola
Released September 2009

Credits & Description

Category: Small Scale Corporate Identity Schemes
Advertiser: HASAN DEVELOPMENT
Product/Service: HASAN DEVELOPMENT
Agency: HASAN & PARTNERS
Date of First Appearance: Sep 1 2009 12:00AM
Entrant Company: HASAN & PARTNERS, Helsinki, FINLAND
Creative Director: Eka Ruola (hasan&partners)
Graphic Designer: Jarkko Talonpoika (hasan&partners)
Graphic Designer: Mikko Oksanen (hasan&partners)
Account Executive: Jan-Erik Nyrövaara (hasan&partners)
Account Manager: Tanja Ijäs (hasan&partners)
Media placement: Corporate Identity Launch - ... - 1.september 2009

Describe the challenges and key objectives

The main challenge was to stand out from other private equity investors and consultancies of the like, but in a relevant manner. The key objective was to come up with a corporate identity that has a strong idea and communication, not just surface.

Describe the brief from the client
The brief was to come up with a corporate identity that would communicate hasan development's reason for being in an interesting way. Hasan development helps start up companies to market their products successfully and take the market entry steps in the right order. They key questions in the brief were: how do we communicate hasan development's reason for being in their identity, and how do we make it so that their identity is also both relevant and fun?

Describe how you arrived at the final design
We wanted to communicate the process of what hasan development does. The key insight here was that the start up companies hasan development sets out to help, take the market entry steps in the wrong order. hasan development exists to build a process with its client that help them take the right steps in the right order. Then we found the anagrams from the name hasan development. When we came up with the idea on using anagrams, we decided that the design should be a very formal old-school consultancy look, to build contrast with the anagrams.

Give some indication of how successful the outcome was in the market
Clients and prospective clients have found the corporate identity not only different and hilarious but also relevant when it comes to communication. What's best, some of them have stated that already when receiving a business cards, hasan development guys have felt fun people to work with.