FOUR POSTERS FOR AN ANNUAL REPORT by W&Cie for Havas

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FOUR POSTERS FOR AN ANNUAL REPORT

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Industry Business equipment & services, Corporate Image
Media Design & Branding
Market France
Agency W&Cie
Creative Director Gilles Deleris
Creative Jeremie Barry
Released June 2009

Credits & Description

Category: Publications
Advertiser: HAVAS
Product/Service: COMMUNICATION AGENCY
Agency: W&CIE
Date of First Appearance: Jun 1 2009 12:00AM
Entrant Company: W&CIE, Paris, FRANCE
Entry URL: http://www.havas.fr/havas-dyn/fr/investisseurs-publications.publications.html
Creative Director: Gilles Deleris (W&CIE)
Artistic Director: jean-Hamid Edeb (W&CIE)
Creative: Jeremie Barry (W&CIE)
Media placement: ANNUAL REPORT - Mailing/web - 01/05/2009 01/06/2010

Describe the challenges and key objectives
The information contained in the brief corresponds to permanent and ongoing requirements. The editorial and creative concepts have nevertheless been rethought and a totally new design created. This edition comprises the second work in the Papier et Pixels (Paper and Pixels) series

Describe the brief from the client
As one of the world's six leading communication groups, HAVAS wishes to develop an increasingly targeted approach to its various audiences. The Group is committed to a policy of sustainable development, which it must demonstrate on every one of its communication tools.

Describe how you arrived at the final design
Four posters for an annual report Front: 1.'L’Essentiel'(Fundamentals), presents the Group's organisation to its institutional public. 2.'Repères & Chiffres' (Facts & Figures). details its economic results for its financial public. 3.'Points de vue créatifs' (Creative Viewpoints) illustrates creative testimonials, 4.“Aller plus loin” (Going Further), targets the general public and describes the Group's SER policy

Give some indication of how successful the outcome was in the market
A 'One-to-One' ecodesign document with a low carbon cost entailing limited use of paper.