HAXTON BRAND IDENTITY by Turner Duckworth London for HAXTON CHARTERED ACCOUNTANTS

HAXTON BRAND IDENTITY

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Industry Stationery
Media Design & Branding
Market United Kingdom
Agency Turner Duckworth London
Released July 2009

Credits & Description

Category: Stationery
Advertiser: HAXTON CHARTERED ACCOUNTANTS
Product/Service: CHARTERED ACCOUNTANTS
Agency: TURNER DUCKWORTH
Date of First Appearance: Jul 1 2009 12:00AM
Entrant Company: TURNER DUCKWORTH, London, UNITED KINGDOM
Creative Director: Bruce Duckworth (Turner Duckworth: London & San Francisco)
Creative Director: David Turner (Turner Duckworth: London & San Francisco)
Designer: Sam Lachlan (Turner Duckworth: London & San Francisco)
Implementation: Gavin Hurrell (Turner Duckworth: London & San Francisco)
Retoucher: Peter Ruane (PR Imaging Ltd)
Photographer: Gavin Hurrell (Turner Duckworth: London & San Francisco)
Media placement: Haxton Letterhead - Haxton Chartered Accountants - 1 August 2009
Media placement: Haxton Complement Slips - Haxton Chartered Accountants - 1 August 2009
Describe the challenges and key objectives
From support and self-assessment to business start-ups and VAT returns, Haxton chartered accountants is constantly thinking about how to help their clients achieve their personal and professional goals.
Describe the brief from the client
We were asked to create an engaging brand identity to reflect the positive financial results Haxton achieve for their clients.
Describe how you arrived at the final design
To convey Haxton’s exact and meticulous approach, a neat and precise brand mark was created including an ‘A’ without its crossbar to make an upward arrow. Imagery of upward graphs and charts found in the environment was commissioned to convey the notion that Haxton’s are always thinking about numbers and graphs.
Give some indication of how successful the outcome was in the market
The use of upward graph imagery on the letterheads and complement slips has been drawn out across the entire Haxton stationary range creating a strong brand identity.