HCBC UG / HOCH3 Design & Branding HOCH III by Weissraum.de(sign)


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Industry Business equipment & services, Corporate Image
Media Design & Branding
Market Germany
Agency Weissraum.de(sign)
Creative Director Lucas Buchholz, Bernd Brink
Art Director Nils Zimmermann
Photographer Hannes Cunze
Released January 2011

Credits & Description

Category: Logo Design
Advertiser: HCBC UG / HOCH3
Date of First Appearance: Jan 1 2011
Entrant Company: WEISSRAUM.DE(SIGN)°, Hamburg, GERMANY
Entry URL: http://www.hoch3.cc
Creative Director: Bernd Brink (Weissraum.de(Sign)°)
Creative Director: Lucas Buchholz (Weissraum.de(Sign)°)
Art Director: Nils Zimmermann (Weissraum.de(Sign)°)
Graphic: Aggi Berg (Weissraum.de(Sign)°)
Photographer: Hannes Cunze
Design Production: Susann Buchholz (alvons design)
Design Production: Christoph Schmidt (alvons design)
Design Production: Carlo (alvons design)
Media placement: Bar Opening - Hamburg - 01.10.2010

Describe the brief from the client
To develop the corporate design/environment for a new hotspot within the vibrant quarter of Hamburg's Schanzenviertel. Over three floors the
venue is a cafe, bar and club.

Describe the challenges and key objectives

The Hoch III challenge was, to develop a memorable and strong Corporate
Design, which had to work in both, print and an actual 3D environment. It also
needed to be bold enough to have the potential to stand completely alone as
a pure visual icon.

Describe how you arrived at the final design
Hoch III has many different faces (*cafe.bar.club*) but one essential design language, that spreads its wings throughout the whole corporate design concept.
From print to web to environment, the striking Hoch III logo becomes the grid and major key element of the corporate design.
Deep in the forest Hoch III is hiding. Watch Out!

Give some indication of how successful the outcome was in the market
From day one of the launch, Hoch III was a complete success with its
demanding clientele. The slick corporate design supports the experience of Hoch
III (to the power of three) – in print, in web and especially inside the