Heineken: STR BOTTLE by DBOD Amsterdam for Heineken

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Heineken: STR BOTTLE

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Industry Beers and Ciders
Media Design & Branding
Market Netherlands
Agency DBOD Amsterdam
Creative Director Ramses Dingenouts
Designer Stephane Castets
Released June 2011

Awards

Cannes Lions 2011
Design Lions Special Editions & Promotional Packaging Silver

Credits & Description

Type of Entry: Packaging Design
Category: Special Editions & Promotional Packaging
Advertiser/Client: HEINEKEN INTERNATIONAL
Product/Service: BEER
Entrant Company: DBOD Amsterdam, THE NETHERLANDS
Design/Advertising Agency: DBOD Amsterdam, THE NETHERLANDS

Creative Director: Ramses Dingenouts (dBOD)
Designer: Stephane Castets (dBOD)
Graphic Designer: Pascal Duval (Iris)

Brief Explanation:
Create an exclusive bottle which brings alive the 'light up the night' concept.
Describe the brief from the client:
Heineken asked us to create a premium, aspirational bottle for an elite audience.
Description of how you arrived at the final design:
We looked for a way to really light up the night. The special spot-UV ink is 100% invisible in daylight. In a dark setting with UV light the hidden ink suddenly flares up on the bottle's surface and reveals a bright-glowing design. The bespoke STR trail design supports the story of STR, like a shooting star it transforms and lights up places and people.
Indication of how successful the outcome was in the market:
The STR bottle launched succesfully in 40 markets so far and has become the ultimate must have bottle in exclusive nightclubs around the world. Besides that the STR bottle got lots of attention in the press.