Help Haiti Heal Design & Branding HANDS by Go Welsh

HANDS

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Industry Charities, Foundations, Volunteers
Media Design & Branding
Market United States
Agency Go Welsh
Creative Director Craig Welsh
Designer Scott Marz
Released March 2010

Credits & Description

Category: Posters
Advertiser: HELP HAITI HEAL EXHIBIT
Product/Service: BENEFIT EXHIBIT
Agency: GO WELSH
Date of First Appearance: Mar 5 2010
Entrant Company: GO WELSH, Lancaster, USA
Creative Director: Craig Welsh (Go Welsh)
Designer: Scott Marz (Go Welsh)
Media placement: Poster - Gallery Exhibit - 5 March 2010 - 31 March 2010

Describe the brief from the client
Design a poster that is supportive of the humanitarian relief efforts in Haiti following the January 2010 earthquake.

Describe the challenges and key objectives
The key objective was to design something that had a supportive, humanist quality.

Describe how you arrived at the final design
The concept came upon seeing that the geography of Haiti’s coastline already naturally expresses itself as an extended hand/fingers.

Give some indication of how successful the outcome was in the market
Posters were sold and funds were then donated to support BuildaBridge's Arts Relief program in Haiti.