PRINT&PINT by Hasan & Partners Helsinki for Helsingin Sanomat

PRINT&PINT

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Industry Newspapers
Media Design & Branding
Market Finland
Agency Hasan & Partners Helsinki
Creative Director Eka Ruola
Copywriter Anu Niemonen
Released March 2012

Credits & Description

Category: Flyers, Tickets, Invitations, Postcards, Christmas and Other Greetings Cards
Advertiser: SANOMA NEWS / HELSINGIN SANOMAT
Product/Service: NEWSPAPER
Agency: HASAN & PARTNERS
Creative Director: Eka Ruola (Hasan & Partners)
Graphic Designer/Art Director: Jarkko Talonpoika (Hasan & Partners)
Copywriter: Anu Niemonen (Hasan & Partners)
Account Director: Gustaf From (Hasan & Partners)
Project Manager: Kati Eerola (Hasan & Partners)
Marketing Manager: Terhi Vaalavuo (Sanoma News/Helsingin Sanomat)
Media placement: Direct Mail - Email ANd 2 Reminders - 3 March 2012
Media placement: Direct Mail - Mailed, Physical Invitation - 3 March 2012

Describe the brief from the client
The biggest newspaper in Finland, Helsingin Sanomat, arranged the year’s most important event, Print & Pint, targeting creatives. This year our speaker was creative director Gilles Fichteberg, who is best known for the skill of telling the story and product benefit in one picture. The brief was to make an invitation that reminds us who the speaker is, who Print & Pint are, and to give a reason for the creatives to come to the Print & Pint happening.

Describe the challenges and key objectives
The most challenging thing was to keep the 'Print & Pint' look and feel but at the same time add some elements and feeling from Fichteberg's own style.

Describe how you arrived at the final design
Gilles Fichteberg is best known for his Alka Seltzer prints and the skill of telling the story and product benefit in one picture. Because the event was all about getting inspired by the stories of world-class creatives and grabbing a few pints along, finally resulting in better print advertising, we sent pint coasters to our target group, creatives, in Finland, with the story of Alka Seltzer ads made in the Fichteberg style.

We invited creatives with coasters on which we told the story of Alka Seltzer ads from briefing to winning in Cannes; and from the invitation to Finland to the Print & Pint event.

Give some indication of how successful the outcome was in the market
Over 50% of the creatives invited showed up, enjoying the speech and the Print & Pint event and yes, Gilles Fichteberg had to take some Alka Seltzer the next day. This time with our client.