UNA-GAEC Design & Branding UNA SIGNAGE by Hardy Design

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Industry Charities, Foundations, Volunteers
Media Design & Branding
Market Brazil
Agency Hardy Design
Creative Director Mariana Hardy
Designer Gustavo Magno, Simone Souza, Adriano Zanetti
Released May 2010

Credits & Description

Category: Public Spaces
Advertiser: UNA-GAEC
Date of First Appearance: May 13 2010
Entrant Company: HARDY DESIGN, Belo Horizonte, Mg, BRAZIL
Creative Director: Mariana Hardy (Hardy Design)
Designer: Gustavo Magno (Hardy Design)
Designer: Simone Souza (Hardy Design)
Designer: Adriano Zanetti (Hardy Design)
Account Director: Cynthia Gambogi Massote (Hardy Design)
Account Manager: Alessandra Morávia (Hardy Design)
Finalist Designer: Lucas Souza (Hardy Design)
Media placement: Signage - Belo Horizonte, Brazil - 13 May 2010

Describe the brief from the client
The client has over 10 college campuses without visual standardisation to reinforce their identity. Most of the buildings have serious problems of browsing and use, because they were acquired from other companies and had previously other purposes.

The project was to meet the needs of all units. From a given identity, we should develop a flexible, decorative and durable signage.

Describe the challenges and key objectives
The main challenge was to develop a project versatile enough to meet the needs of changing spaces from semester to semester, according to new classes and student volume to each course.

Describe how you arrived at the final design
The signage consists of large areas of color and print, informative panels and pictograms inspired by the typology of the brand. Modular panels may be changed according to use of classrooms and labs. Different sectors received colour coding based on logo. We used highly durable material.

Give some indication of how successful the outcome was in the market
The brand identity was spread all over campus, students were able to find their classes on each semester beginning and could manage to walk around by themselves. The material allows low maintenance.