Binda Design & Branding A HAND MADE CAMPAIGN by Bcube Milan

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Industry Accessories, Bags, Leather, Watches & Eyewear
Media Design & Branding
Market Italy
Agency Bcube Milan
Associate Creative Director Sergio Spaccavento
Executive Creative Director Simone Ferrari-Roberta Sollazzi
Art Director Andrea Marzagalli
Copywriter Andrea Bomentre
Released October 2011

Credits & Description

Category: Posters
Advertiser: BINDA
Agency: BCUBE
Chief Executive Officer/Executive Creative Director: Francesco Bozza (BCube)
Executive Creative Director: Simone Ferrari (BCube)
Associate Creative Director: Sergio Spaccavento (BCube)
Art Director: Andrea Marzagalli (BCube)
Copywriter: Andrea Bomentre (BCube)
Account Director: Paola Borroni (BCube)
Managing Diector: Marcello Binda (Binda)
Marketing/Retail Manager: Roberto Sforzini (Binda)
Marketing Manager: Francesca Satolli (Binda)
Illustration: Carioca Studio
Media placement: Print - Magazine & Newspaper - 10/11/2011
Media placement: Poster - Bus Station - 10/11/2011
Media placement: In-Store Material - Hip Hop Flagship Store - 10/11/2011

Describe the brief from the client
For Hip-Hop Velvet Touch, our insight was to develop a campaign specifically inspired by the material it is made of: velvet.

Describe the challenges and key objectives
To represent the story of the watch, from the birth of velvet until now, on a carpet.

Describe how you arrived at the final design
An illustrator realised icons, decorations and titles of the entire campaign. Once all the pieces were drawn, we made up 2 big carpets. Then every single piece has been realised manually and sewed on the velvet.

Give some indication of how successful the outcome was in the market
More than 300,000 Hip-Hop Velvet Touch sold in the first 3 months.