THE HOLSTEN WALL CALENDAR: "HERE'S TO 2010." by Scholz & Friends Hamburg for Holsten

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THE HOLSTEN WALL CALENDAR: "HERE'S TO 2010."

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Industry Beers and Ciders
Media Design & Branding
Market Germany
Agency Scholz & Friends Hamburg
Executive Creative Director Stefan Setzkorn, Matthias Schmidt
Creative Director Suze Barrett, Dennis Lueck
Art Director Andreas Teichmann
Copywriter Lisa Glock
Producer Jens Raddatz
Released November 2009

Credits & Description

Category: Calendars
Advertiser: CARLSBERG DEUTSCHLAND
Product/Service: HOLSTEN PILSENER
Agency: SCHOLZ & FRIENDS
Date of First Appearance: Nov 23 2009 12:00AM
Entrant Company: SCHOLZ & FRIENDS , Hamburg, GERMANY
Executive Creative Director: Matthias Schmidt (Scholz & Friends)
Executive Creative Director: Stefan Setzkorn (Scholz & Friends)
Creative Director: Suze Barrett (Scholz & Friends)
Creative Director: Dennis Lueck (Scholz & Friends)
Art Director: Andreas Teichmann (Scholz & Friends)
Copywriter: Lisa Glock (Scholz & Friends)
Account Manager: Sarah Schulte-Herbrueggen (Scholz & Friends)
Producer: Jens Raddatz
Marketing Manager: Herman Crux (Carlsberg Deutschland Markengesellschaft mbH)
Media placement: Calendar - a very exclusive Gift for Holsten’s Top Ten Distribution Partners - 23/11/2009

Describe the challenges and key objectives
Our challenge was to create an exclusive gift of high quality that links positively to the brand and with which receivers can have fun for a long time.

Describe the brief from the client
The brief from the client was to develop a very exclusive gift for Holsten’s top ten distribution partners based on Holsten’s tagline “Here’s to us, guys”.

Describe how you arrived at the final design
The easiest way to get someone involved with a brand is to evoke his play instinct. That’s why we created a calendar, which not only reflects the Holsten tagline „Here’s to us, guys“ but also is fun every single day of the year. We integrated 365 original Holsten bottlenecks with crown caps in the calendar which could be opened to reveal the current date. To be consistent, it was essential for us to use real glass as material.

Give some indication of how successful the outcome was in the market
The success rate clearly hit 100 percent: Ten out of ten distribution partners hung our calendar up in their offices. And it goes without saying that all ten of them decided to continue the business relationship in 2010.