Honda Design & Branding Honda. Great Journey., 1 by Dentsu Inc. Tokyo

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Honda. Great Journey., 1

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Industry Cars
Media Design & Branding
Market Japan
Agency Dentsu Inc. Tokyo
Creative Director Morihiro Harano
Art Director Yoshihiro Yagi
Copywriter Haruko Tsutsui, Scott Lehman, Takanori Ikemoto
Production Tyo drive
Released September 2016

Awards

One Show 2017
Design Branding: Identity System Gold
Design Promotional: Posters - Series Bronze
Print & Outdoor Promotional / Collateral: Posters - Campaign Merit

Credits & Description

Agency: Dentsu Inc. / Tokyo + Mori Inc. / Tokyo
Client: Honda Motor Co., Ltd.
Category: Automotive / Cars / Motorcycles / Trucks
Art Director: Yoshihiro Yagi
Copywriter: Haruko Tsutsui / Scott Lehman / Takanori Ikemoto
Creative Director: Morihiro Harano
Designer: Daisuke Hatakeyama / Taiji Kimura / Anna Saito / Naomi Okamura / Satoshi Kohno / Scott Barwick / Will Howe / Jacky Chung / Paul Wolfson / Satoshi Isono / Sasha Leong
Production Company: Lehman Ad / Tokyo / Tyo Drive / Tokyo / Kaibutsu / Tokyo / Dentsu On Demand Graphic Inc. / Tokyo
Director: Masato Goto / Kazuhiro Yamamoto / Jon Marshall
Producer: Yuta Harasawa
Agency Producer: Misato Tachibana
Creative Team: Yusuke Kitani / Shinya Tamura / Ogle Models & Prototypes
Creative Technologist: Komei Sato / Atsushi Hashimoto
Design Firm: Creative Power Unit / Tokyo / Pen.Inc. / Tokyo / Map Project Office / London
Digital Agency: Ogle Models & Prototypes / London
Music & Sound: Satoshi Yoshitake
Product Manager: Kanae Harada