Honda Design & Branding Honda. Great Journey. 10 by Dentsu Inc. Tokyo

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Honda. Great Journey. 10

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Industry Cars
Media Design & Branding
Market Japan
Agency Dentsu Inc. Tokyo
Creative Director Morihiro Harano
Art Director Yoshihiro Yagi
Copywriter Haruko Tsutsui, Scott Lehman, Takanori Ikemoto
Production Creative Power Unit Tokyo
Production Mori Inc. Tokyo
Production Tyo drive
Released September 2016

Awards

One Show 2017
Design Branding: Brand Books / Identity Guidelines Bronze

Credits & Description

Agency: Mori Inc. / Tokyo + Dentsu Inc. / Tokyo + Pen. Inc. / Tokyo + Creative Power Unit / Tokyo
Client: Honda Motor Co., Ltd.
Category: Automotive / Cars / Motorcycles / Trucks
Art Director: Yoshihiro Yagi
Copywriter: Haruko Tsutsui / Scott Lehman / Takanori Ikemoto
Creative Director: Morihiro Harano
Designer: Daisuke Hatakeyama / Taiji Kimura / Anna Saito / Naomi Okamura / Satoshi Kohno / Jon Marshall / Scott Barwick / Will Howe / Jacky Chung / Paul Wolfson / Satoshi Isono / Sasha Leong
Production Company: Creative Power Unit / Tokyo / Tyo Drive / Tokyo / Dentsu On Demand Graphic Inc. / Tokyo
Producer: Yuta Harasawa
Agency Producer: Misato Tachibana
Creative Team: Shinya Tamura / Ogle Models & Prototypes
Design Firm: Pen. Inc. / Tokyo / Map Project Office / London / Ogle Models & Prototypes / Uk / Universal Design Studio / London
Product Manager: Kanae Harada