Honda Design & Branding Honda. Great Journey. [image] 3 by Dentsu Inc. Tokyo

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Honda. Great Journey. [image] 3

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Industry Cars
Media Design & Branding
Market Japan
Agency Dentsu Inc. Tokyo
Creative Director Morihiro Harano
Art Director Yoshihiro Yagi
Copywriter Haruko Tsutsui, Scott Lehman
Production Tyo drive
Director Masato Goto, Kazuhiro Yamamoto
Service Agency Creative Power Unit Tokyo
Service Agency KAIBUTSU Tokyo
Service Agency PEN. / Tokyo
Released September 2016


One Show 2017
Design Branding: Identity System Gold
Print & Outdoor Craft: Art Direction - Single Or Campaign Merit

Credits & Description

Agency: Dentsu Inc.
Client: Honda Motor Co., Ltd.
Digital Designer: Komei Sato
Digital Designer: Atsushi Hashimoto
Digital Designer: Yusuke Kitani
Director: Masato Goto
Director: Kazuhiro Yamamoto
Music Producer: Satoshi Yoshitake
Agency Producer: Misato Tachibana
Production Manager: Kanae Harada
Production Company: Tyo drive
Design Agency for Vehicles: Map Project Office
Vehicle Model-making: Ogle Models & Prototypes
Digital Design Company: Kaibutsu
Designer: Daisuke Hatakeyama
Designer: Taiji Kimura
Designer: Anna Saito
Art Director: Yoshihiro Yagi
Creative Director: Morihiro Harano
Copywriter: Haruko Tsutsu
Copywriter: Scott Lehman
Producer: Yuta Harasawa
Design Agency: Creative Power Unit
Design Agency: Pen Inc.
Background Overview:
The Honda Great Journey Project Explores The Far-Reaching Potential Of Autonomous Driving Technology. It Visualizes An Overland Trip From Africa To South America—The Route Of Humanitys Most Ancient Migration—In Seven Scale-Model Concept Vehicles, Each Designed For A Specific Type Of Terrain. By Revealing The Benefits Of Autonomous Driving Beyond Simple Efficiency And Safety, It Offers A New Vision Of Travel Enjoyment And Human Mobility For The Future.