Honda Design & Branding A HONDA CHANGES EVERYTHING by NEW DESIGN

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A HONDA CHANGES EVERYTHING

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Industry Cars, Repair parts
Media Design & Branding
Market Brazil
Agency NEW DESIGN
Creative Director Juliana Uchoa
Art Director Francis Alan
Copywriter Mateus Coelho
Released August 2011

Credits & Description

Category: Posters
Advertiser: HONDA SAITAMA VEHICLES
Product/Service: HONDA
Agency: NEW DESIGN
Creative Director: Juliana Uchôa (New Design)
Art Director: Francis Alan (New Design)
Copywriter: Mateus Coelho (New Design)
Media placement: Posters - Honda Saitama Stores - 29 Aug 2011- 3 Oct 2011

Describe the brief from the client
A car is an important buying. It is considered a singular item because it has different meanings for anyone who buys it. Gran Japan intended to announce their cars with a focus in the importance of a car in a person`s life.

Describe the challenges and key objectives
Our challenge was to make an surprising campaign. Something that changes the people usually receive a car dealer`s communication. People know the importance of a car. We need to make it clearer.

Describe how you arrived at the final design
We used funny examples from real life to express how a car can make the difference. Using a curious layout, we showed how a Honda changes everything.

Give some indication of how successful the outcome was in the market
The posters attracted public attention, placing Gran Japan as a reference in Honda.