KRATOCHWILL HONEY BEER GLASS by Futura DDB Ljubljana for Pivovarna Kratochwill

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KRATOCHWILL HONEY BEER GLASS

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Industry Beers and Ciders
Media Design & Branding
Market Slovenia
Agency Futura DDB Ljubljana
Creative Director Zoran Gabrijan
Art Director Zare Kerin
Designer Marko Piškur
Released March 2012

Credits & Description

Category: Promotional Item Design
Advertiser: PIVOVARNA IN PIVNICA KRATOCHWILL
Product/Service: KRATOCHWILL HONEY BEER
Agency: FUTURA DDB
Creative Director: Žare Kerin (Futura DDB)
Creative Director: Zoran Gabrijan (Futura DDB)
Art Director: Žare Kerin (Futura DDB)
Designer: Marko Piškur (Futura DDB)
Project Manager: Ana Por (Futura DDB)
Media placement: Beer glass - Brewery - 5.3.2012

Describe the brief from the client
To prepare something related to honey beer - the new product of the Kratochwill brewery. Something creative, innovative and close to the brand.

Describe the challenges and key objectives
Our main objectives were to make a design that would represent the brand and make it efficient, following the brand's strategy.

Describe how you arrived at the final design
Our aim was to involve the symbol of the honey in our design. The solution was to include the symbol of the bee that reflects in the design - the black stripes that are concluded with the colour of the beer.

Give some indication of how successful the outcome was in the market
The outcome was really successful. The client and customers were all thrilled with the outcome of the new glass.