The art of introducing Old Town Central to the world, 1 by Grey Hong Kong for Hong Kong Tourism Board

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The art of introducing Old Town Central to the world, 1

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Industry Transport, travel & tourism
Media Design & Branding
Market Hong Kong SAR China
Agency Grey Hong Kong
Chief Creative Officer Michael Knox
Art Director Elsie Lau
Senior Art Director Jackie Wong
Released August 2017

Credits & Description

Category: Hospitality, Tourism
Media: Design
Brand: Hong Kong Tourism Board
Agency: Grey
Geo: Hong Kong
Advertising Agency: Grey, Hong Kong
Chief Creative Officer: Michael Knox
Group Creative Director: Christopher Lee
Senior Art Director: Jackie Wong
Art Director: Elsie Lau
Published: August 2017
Synopsis:
Wanting to encourage more people to visit Hong Kong, Grey Group and Hong Kong Tourism Board has revived the area known as "Old Town Central" by introducing people to different thematic routes to explore including: Tasting Hong Kong; Crazy for Art; Time Traveler (heritage); and Treasure Hunt. To facilitate this experience, art-inspired QR Codes have been displayed at various locations within the district. Each element of design used to create the exclusive QR Codes are inspired by the real-life experiences on offer such as visiting a temple or drinking traditional Chinese Tea. Once scanned, the QR Code takes you to a web page from where one can access the information to the four routes and locations for culture, art, heritage and dining and this is when the adventure truly begins.