HOSPITALS CAN BE FUN by Oz Design for Hospital Infantil Sabara

Adsarchive » Design & Branding » Hospital Infantil Sabara » HOSPITALS CAN BE FUN

HOSPITALS CAN BE FUN

Pin to Collection
Add a note
Industry Hospitals, Healthcare facilities & Medical Services
Media Design & Branding
Market Brazil
Agency Oz Design
Designer Rodrigo Senra, Andre Godoi, Roberta Leal
Illustrator Cecilia Esteves
Released August 2010

Credits & Description

Category: Consumer Services
Advertiser: HOSPITAL INFANTIL SABARÁ
Product/Service: CHILDREN’S HOSPITAL
Agency: OZ DESIGN
Date of First Appearance: Aug 24 2010
Entrant Company: OZ DESIGN, Sao Paulo, BRAZIL
Design Director: André Poppovic (Oz Design)
Designer: André Senra (Oz Design)
Designer: Roberta Leal (Oz Design)
Illustrator: Cecilia Esteves
: Cecília Gorski (Barbieri & Gorski Arquitetos Associados)
Media placement: Visual Identity and Signage - Children’s Hospital - Av. Angélica, 1987 - SP - Brazil - August 24th, 2010

Describe the brief from the client
A long-standing institution in the Brazilian segment of children’s hospitals, Hospital Infantil Sabará had been steadily losing market and brand value over the past decades. About to move to new and modern headquarters, the client decided to take advantage of the moment to completely revitalise its visual identity. The goal was to make both the brand as the hospital friendlier to the young audience.

Describe the challenges and key objectives
The major challenge was to achieve the desired balance of a visual identity that was engaging and friendly to the primary audience (children), and that would retain the seriousness and credibility required to serve the secondary audience (their parents), as well as the remaining functional requirements expected from a hospital.

Describe how you arrived at the final design
Everything was redesigned, from the brand to letterheads, uniforms, bed linen, tableware, ambience-setting and complete signage of the new headquarters. The brand incorporates a symbol made up of children’s building blocks that form a running child, thus allowing for different combinations. The hospital is richly illustrated with panels depicting the fauna, flora and communities from various ecosystems, which are simultaneously appealing and educational. The signage adopts the balloon language used in cartoons to convey information in a straightforward and original manner: the signs themselves are shaped as the message they must convey - direct information, alert or direction.

Give some indication of how successful the outcome was in the market